Competitor research is completed on an as needed basis and includes but is not limited to:
- Tracking advertising budgets and ad campaign strategies
- Tracking performance data such as
- Monthly estimated advertising budgets
- Review counts
- Star Rating averages
- Review keyword density
- Web page word counts
- Engagement tools
- Backlink profiles
- Keyword position
- Social media performance metrics like:
- Posts
- Likes
- Followers
- Following
- Post/follow ratio
- Post/like averages
