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Competitor Research

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Our Approach

What We Track

  • Advertising budgets and ad campaign strategies
  • Review counts
  • Star Rating averages
  • Keyword density
  • Web page word counts
  • Engagement tools
  • Backlink profiles
  • Keyword position
  • Social media performance metrics like:
    • Posts
    • Likes
    • Followers
    • Following
    • Post/follow ratio
    • Post/like averages
  • And more…

Tracking Performance Data is Essential

The right performance tracking tools can provide you with valuable insights into your business’s operations, allowing you to optimize your strategies and achieve your goals more effectively. Let us take the wheel and perform a competitor research assessment.

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One of the most critical areas for businesses to track is advertising. Advertising campaigns can be expensive, and it is essential to track their performance to ensure that you are maximizing your return on investment. Tools like Google Ads and Facebook Ads Manager can provide detailed analytics on ad performance, including monthly estimated advertising budgets and engagement metrics like click-through rates and conversion rates. By tracking your ad performance, you can optimize your ads to reach your target audience more effectively and maximize your ROI.

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Online Reputation

Online reputation management tools like Google My Business and Yelp for Business can allow you to monitor and respond to customer reviews, as well as track your overall online reputation next to your competitors. By tracking your online reputation, you can identify areas for improvement and take action to improve your customer satisfaction. This can lead to increased customer retention rates and positive word-of-mouth marketing.

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Website Performance

Search engine optimization (SEO) tools like Ahrefs can provide valuable insights into website traffic, keyword rankings, and backlink profiles. By tracking your website’s performance, you can identify areas for improvement and optimize your website to increase traffic and engagement. This can lead to higher search engine rankings, increased website traffic, and improved user experience.

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Website Engagement

These metrics include backlink profiles, keyword position, and page word count. Backlink profiles analyze the websites that link to yours, while keyword positions track how high up on search engine results pages your website appears for relevant search terms. A page word count is the number of words on a page of your website. By tracking these metrics, businesses can improve their website’s performance and increase the likelihood of attracting customers.

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Email Marketing

Email marketing is a powerful tool for businesses to communicate with their customers and promote their products or services. Email marketing tools like Mailchimp can provide detailed analytics on email performance, including open rates and click-through rates. By tracking your email performance, you can optimize your email campaigns to increase engagement and conversions.

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Social Media Performance

We track your social media presence across multiple platforms and measure the effectiveness of your social media marketing efforts against those of your competitors. By tracking your social media performance, we can identify which platforms are performing well and adjust your strategy to reach your target audience more effectively. This can lead to increased engagement, higher follower counts, and improved brand awareness.

Analyze Your Competition