Drive Growth + Revenue with Actionable, Data Driven Digital Marketing Strategies.
We tackle marketing from a different angle, creating actionable strategies with achievable goals engineered to drive results based on industry leaders, best practices and data from top performers + your competitors.
Marketing Formula
- Exceptional
- Engaging
- Fruitful
We have a data-based approach to marketing.
Before we even begin working with you as a client we will analyze both your business and your competition. We work on the back end of your website to make plans for copy, keywords and link building. We also focus on the front end with social media marketing, PPC and newsletters. All of our work is done in-house by seasoned digital marketing experts who have invested their time wisely to become well-rounded top-performing professionals, giving the team as a whole a unique process optimization advantage over most agencies that you benefit from directly. With almost a decade of data behind our decisions we move quickly to make sure your business ranks in your market.
Optimize
We analyze every page for current and future on-page SEO best practices and improve browser performance above Google standards while maximizing visitor engagement.
Beyond website optimization, your business profiles across all platforms should be designed to match your brand with up to date accurate information to convey a sense of consistency, familiarity, honesty and awareness.
Google’s algorithms are ever-changing and we work hard to stay ahead of the curve offering both on page and off page optimizing strategies to keep you ranking in your market.
Saturate
Our goal is always to saturate the market and make sure your site is seen in as many places as possible.
Beyond your basic social media profiles there are more than 250 additional general directories and another 100+ potential niche directories your business could be funneling revenue from. Our marketing formula includes finding and claiming or creating new listings for all of your locations across every directory on our radar PLUS hunting down new directories and highly relevant local and niche directories.
By posting your business locations on as many directories as possible we ensure that your business is visible across the web.
Engage
We custom tailor complete marketing strategies for every type of buyer at every stage of the their journey by first identifying your ideal customer and branching out from there, reverse engineering what works to engage them, why + how it works, etc. We then apply this to broader and broader audiences experimenting with content, visuals, calls to action and value propositions for different segments and demographics.
We also create smart content that is personalized to meet your customer’s needs. This helps direct people through the stages of the buying process on your site.
Retain
It can be fruitful to target previous clients with new opportunities to spend with your business based on previous purchases to upgrade, update or to engage in a completely different way, related or not, simply based on the rapport built during your previous engagement. We’ll create a workflow that lubricates the processes for keeping your contacts engaged, informed and buying from you repeatedly.
Evangelize
The ultimate goal is to make sales to both new and existing customers. Customer service, website quality and content, make up the finishing touches that can capture a customer’s attention. Our team has the experience to help you transform SEO-generated leads in to sales.
Marketing Plan Pricing
Successful campaigns that result in real sales and brand exposure require meticulous planning, technical skill, and attention to detail. White Fox is a one stop shop for all things digital marketing with an affordable monthly retainer to grow your business.
Monthly from $600/mo
Marketing plans include:
- Hosting
- Maintenance
- Support
- 4-10 hours of marketing service
- PPC Campaign management
- Monthly performance + deliverables reporting
- Monthly team planning
- Social media strategy
- Copywriting
- and more…
Weekly from $1,600/mo
Marketing plans include:
- Hosting
- Maintenance
- Support
- 4-24 hours of marketing per week
- PPC Campaign management
- Monthly performance + deliverables reporting
- Weekly team planning
- Automated, cross platform, social posting
- Email campaign schedules with custom graphics + copy
- 600 – 1,000 words of new content per month
- and more…
*Marketing plans are a monthly retainer billed at $120/hour
Marketing Process
Our marketing process begins with technical "On-Page" SEO, business directory listings, search engine submission and link directory submissions. We also work on conversion design and usability optimization right away. We are constantly refining our process and doing competitor research to ensure that our work stays current.
Assess
Our team will analyze both your business and your competitors to make sure that we are starting off on the right foot. We will use all the tools at our disposal to make sure you rank in your market.
Plan
We will work with you to create a plan custom tailored specifically to your business that addresses your competition directly. Our plans include:
- Technical “On-Page” SEO
- Business Directory Listings
- Search Engine Submissions
- Link Directory Submissions
- Conversion Design
- Usability Optimization
- Marketing Campaign Strategies + Implementations
- PPC Advertising Campaign Strategies + Implementations
- Landing Page Creation
- Copywriting Outlines
- Social Media Marketing Campaign Strategies + Implementations
- Competitor Research
- Web Tool Creation
- Press Mention Monitoring + Link Building Outreach
- Reputation Monitoring + Customer Retention Feedback Emails
- Email Marketing Campaign Strategies + Implementations
- Periodical Assessments
- Deliverables, Performance Reports + Analysis
Execute
Once we have created your plan it’s time to execute it.
As your business gains more visibility, you will start to see an increase in website visitors.
We will target the audience and demographic that is most apt to be interested in your products and services.
You will begin to see an increase in targeted leads, which will become easier to turn into paying customers.
Your brand will become the one your customers think of over all the competition in your industry.
Evaluate + Repeat
We will carry out periodical assessments on your business and competitors to make sure our marketing strategies are working as intended. We will then repeat the strategies that are working and change the ones that need improvement.
