Content planning is a process that helps you create effective, consistent and targeted content that is tailored to your target audience. Content planning is essential for successful marketing and communication efforts, as it helps you to create content that not only captivates your audience, but also leads to tangible results. At White Fox Studios, we have developed an eight-step process to plan and create compelling content that achieves your desired objectives.
Content Planning #1: Defining Your Audience
The first step in content planning is to identify and understand your target audience. This involves researching and analyzing the demographics, psychographics and behavior of the people for whom your content will be created. By doing this, you can understand and tailor your content to their needs and interests, ensuring that it resonates with them. To learn more about analyzing and understanding your audience, check out our article on Audience Analysis.
Content Planning #2: Setting Goals
The next step is to establish the goals of your content. Before you start creating content, it is important to define what success looks like – what, specifically, do you want to achieve with your content? Do you want to increase brand awareness, drive website traffic, or boost sales? Having clearly defined goals will help you create content that is tailored to achieve your desired outcome. To learn more about setting measurable content goals, take a look at our blog post about content marketing results.
Content Planning #3: Researching Ideas
Before you start writing, you need to have a good understanding of your topic. It is important to research industry trends, audience interests, competitors and other relevant content to ensure that your message is both meaningful and up-to-date. To get ideas for your content, use a variety of methods such as keyword research and social media monitoring. To learn more about researching content ideas, check out this guide.
Content Planning #4: Outlining Your Content
Now that you have defined your audience, set goals and researched your topic, it is time to begin outlining your content. This involves breaking down the topic into subtopics and organizing them into a logical sequence. The outline will serve as a blueprint for your content, and provide a starting point for further research, outlining arguments, and developing key points. To learn more about creating an effective content outline, read our blog post on the topic.
Content Planning #5: Writing Your Content
Once you have completed your research and outline, it is time to start writing. Keep in mind your target audience and goals throughout this process, and tailor your content to meet their needs and interests. Make sure to use clear, concise language and avoid jargon or overly technical language. Keep your sentences short, and use visuals (e.g., infographics, videos, etc.) when possible. For more tips on writing content, take a look at our blog post on the topic.
Content Planning #6: Editing and Proofreading
Once you have finished writing your piece, it is important to thoroughly edit and proofread it. This involves checking for grammar, spelling and punctuation mistakes, as well as ensuring that your content is cohesive and consistent. To learn more about editing and proofreading, take a look at our blog post on the topic.
Content Planning #7: Publishing Your Content
Publishing your content is the final step in the content planning process. When you are ready to publish, make sure to promote your content across multiple B2B channels (e.g., your website, social media, email, etc.), and use SEO best practices to ensure that it is discoverable by your target audience. To learn more about publishing content, take a look at our guide to content promotion.
Content planning is a complex and time-consuming process, but it is essential for creating impactful and effective content. By following the eight steps outlined in this guide, you can confidently create content that will resonate with your target audience and achieve your desired objectives. For more content planning tips and tricks, check out our blog.