SEO (Search Engine Optimization) is tuning your website to maximize visibility in Google Search and Maps.
Our plans start with a sit down or phone conference detailing our process and learning about your business. From day one you'll see why White Fox is the leader in search marketing and customer service. Your competitors have a search marketing firm trying to out-rank your website so give us a call and let's make a plan to take your share of the market.
You pay a monthly rate, and all our services are at your disposal from local SEO to programming a widget. We delegate service hours spent on your business based on team planning. Our team brainstorms what it takes to get your website ranked and profitable and then we execute. More detailed service information can be found below.
Want a new picture on the home page? Sending a quick email or call from your phone and your website will be updated within one business day. Any content or design changes can be made thru sending an email, which creates a support ticket for us to address. Would you like to make changes yourself? We'll provide login instructions so our time is spent more on getting you new customers.
To prevent your site from requiring a re-design every couple years, we continually update the design as part of your service. We also provide conversion design services, where we'll develop two pages, and have them compete each other to learn which one performs at it's sales peak. This service saves monies and increases revenue. We take your brand and company culture and breathe life into it on the web through design and fit that snuggly into a layout that makes sense to your customers to use and contact you directly giving them all the information needed to take that final step in the purchasing decision. We design every part of the conversion/sales funnel experience from researching a need to paying for the solution to that need. Our local SEO services push traffic to the website, so it's important that the website is adaptable and has the right features to generate leads. We'll send you recurring reports for you to review highlighting your website's performance in generating leads, traffic, rank, deliverables, maintenance and support requests.
Each White Fox plan includes a scheduled conference call to discuss priorities and goals. You may have a new project or article to publish, or a new campaign to advertise. We pride ourselves as customer service oriented, and your future service rep will prove that. Once the scheduled service is completed, we email deliverables including what we provided, and what your website stats are. Being a transparent local SEO firm, we tell you exactly what services we performed each month. Even further, we explain what the terms mean and why we're implementing a particular service to your campaign. We provide more information than most business owners want, and we're proud of that.
Each month your website is backed up in the event of a hacker or crash we can restore the website immediately. In our opinion, all of these services and features are part of local SEO as they all are connected in one form or another.
Your local SEO service is tracked by monitoring your rank for the target key phrases. We send you a report with each service to monitor our progress.
We use embedded Google Analytics code in your website to track user behavior. These metrics tell us how many visitors per day visit your website, how long they stay, what pages they viewed, what device they were on and much more. This data helps us understand how potential customers are behaving so ultimately we can redefine elements of the website to improve user experience, resulting in more leads.
Conversion design is a service we provide to get more leads out of your current website. By implementing two designs, and telling Google to delegate the traffic - we can learn which style performs better, leading to more sales. Designing to Convert - Once your website is ranking and populating, we look at the metrics to improve the conversion rate to get more leads. Let's say we find that your primary service page has a bounce rate of 70%. Bounce rate is the number of visitors to the page that exit the website immediately without taking any actions on that page. We then determine why it's not performing, adjust the layout and test the performance over the next month, we may also look at where the visitors are coming from and improve other on-page signals in the process. Being that conversion design is about leads we also evaluate your conversion rate or the percentage of visitors taking actions to contact your business and make improvements to the layout, design and/or on-page signals to improve that metric as well.