Usability optimization is completed during each service and includes but is not limited to:
- Reviewing user flow, click-through rates, bounce rates, time on site, pages per session, scroll distance, conversion rates, goal completion types and other user data to inform improvements made to the website in order to increase these metrics
- Reviewing layout and design elements and how they fit together on different device screen sizes and making informed improvements based on industry best practices and user behavior research.
