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Using Keyword Planner Effectively For Google Ads

tampa seo

To get to the keyword planner inside google ads you will want to go to the tools and settings menu in the top right corner of your screen. From there you will want to go to “Discover new keywords.” You will see a place to enter a website. This will automatically suggest keywords from your website or your competitors’ sites. It’s a great way to see which keywords your competitors are using which is helpful in developing your own strategy and set of keywords to work with. Another helpful tool in the keyword planner is the ability to research existing keywords by entering them. You can type in a service or product you provide and get suggestions for other keywords you may not have thought to advertise with.

Keyword Planner

You will want to look at average monthly searches to determine which keywords get the most traffic. Using the keywords with more traffic will increase the number of times your ad will be seen. That being said, keywords with higher search volume will have higher competition and without setting a higher budget and bidding more on these words your ads may see fewer impressions and clicks. You should include keywords that are very specific to your business and services even if their search volume is not very high. This will result in getting some clicks and impressions right away as well as having longer-term results on the keywords that are more competitive.

Using Keyword Planner Effectively For Google Ads Keyword Planner Screen Shot 2022 02 08 at 11.55.43 AM White Fox Studios

You will also need to consider the competition rating for your keywords. This can be found in the same table as the average monthly search volume; high ratings are harder to compete with. There are more businesses using keywords with a high rating and in order to compete, you will want to set a higher budget and bid more on these keywords.

Using Keyword Planner Effectively For Google Ads Keyword Planner mso1 White Fox Studios

Types of keyword matches:
Keyword matches are the parameters used to target your ads around the keywords you select.
There are three types of keyword matches; broad match, phrase match, and exact match.

Using Keyword Planner Effectively For Google Ads Keyword Planner Screen Shot 2022 02 08 at 11.58.52 AM White Fox Studios

Broad match keywords allow your ad to be shown when someone searches for your keyword, some variation of your keyword, or another related topic. Let’s say you use “sun hat” as your keyword; with broad match, some searches that would cause your ad to show would be: sun, hat, and phrases with the words sun or hat in them. As you can see these terms can vary widely. If your company sells all kinds of sun hats this can be helpful but what if you only sell one type of sun hat? Other types of matches may be a better option. Broad match will always be used by default if you do not select a type of match. When you first start your campaigns you should use broad match keywords in order to gather data on which ads and keywords are performing best.

Using Keyword Planner Effectively For Google Ads Keyword Planner Screen Shot 2022 02 08 at 12.20.33 PM White Fox Studios

Once you have had a chance to gather the data needed to make some decisions about which ads are performing best for you it may be time to change your match type from broad match to one of the below two types or a combination of them. 

Phrase match keywords can be indicated in the keyword table by using quotes around the keyword. For example; “sun hats”. Using phrase match will bring up your ads when someone searches for something that includes your phrase. For example with “sun hats” someone would see your ad when searching for “handmade sun hats” or “sun hats for women” or “sun hats for kids”.  Phrase match keywords allow you to drill down to specific phrases that you want your ads to show up for and give you more control of your campaigns. 

Using Keyword Planner Effectively For Google Ads Keyword Planner Screen Shot 2022 02 08 at 12.21.32 PM White Fox Studios

Exact match keywords can be indicated in the keyword table by using brackets around the keyword. For example [sun hats]. Using exact match will bring up your ads only when someone searches for the exact same keyword you selected or synonyms. For example; searching for “sun hats” or “oversize hats” would bring up your ad but “hats for women” may not since it’s not a synonym. Exact match keywords give you even more control over when people see your ads but they can also lower the number of impressions and clicks you will see. The upside is that your ads will be seen by customers more likely to click or call

Using Keyword Planner Effectively For Google Ads Keyword Planner Screen Shot 2022 02 08 at 12.22.24 PM White Fox Studios

Negative keywords are the exact opposite of keywords. They prevent your ads from showing up when someone searches for them. For example, if you only sell sun hats you would want to use winter hats as a negative keyword. Negative keywords have the same matching types as keywords; broad match is just plain text, phrase match is indicated with “quotations” and exact match is indicated with [brackets]. If you are using broad match keywords, especially broad match keywords that contain more than one word you will need to make sure you have a strong list of negative keywords to keep your ads from appearing in searches you don’t want them to show up in. With phrase match and exact match keywords, negative keywords are less important but still useful. For example, with exact match keywords where synonyms are also used, your ad for sun hats may be shown to someone searching for oversized hats or big hats because google knows that sun hats are typically big. If you don’t want your ads to be seen for these terms you should use them as negative keywords. 

Using Keyword Planner Effectively For Google Ads Keyword Planner Screen Shot 2022 02 08 at 12.23.33 PM White Fox Studios

Creating a campaign with your chosen keywords:
Inside the discover new keywords section, once you have input a website or a keyword you will be taken to a page that will allow you to select keywords based on the parameters discussed above. If you only provide services in a particular area you will want to change the area at the top of the page from the United States to your local area. Select all the keywords you want to use by checking the box next to them and then click on new ad group to create the ad group.
From here you will want to click on create campaign in the upper right corner, then create ads in the bottom right corner. This will take you to a page where you will need to enter headlines and descriptions.

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Getting Started with Google Ads

Google Ads
Google Ads

Google Ads is an incredibly useful and effective tool that can help you to promote your business online in a variety of ways. With Google Ads, you can create highly targeted and personalized advertisements that are tailored specifically to your target demographic, ensuring that your message is delivered to the right people at the right time. Through careful use of keywords and other advanced targeting tools, you can ensure that your ads are seen by people who are actively searching for products or services like yours, making it more likely that they will engage with your business and ultimately make a purchase. Additionally, Google Ads provides detailed analytics and tracking tools that allow you to monitor the performance of your ads in real-time, giving you the ability to make adjustments and optimizations on the fly to ensure that your campaigns are always performing at their best. Overall, Google Ads is an essential tool for any business looking to grow and succeed in the ever-evolving world of online marketing.

Here are some steps to get started with Google Ads:

Step 1: Set up your account

To get started with Google Ads, you will need to set up an account, which can be done by visiting the Google Ads website and following the prompts to create an account. Setting up an account is a quick and easy process that will enable you to start advertising on Google’s search and display networks. Once you have created an account, you can choose from a variety of advertising options to promote your business, including search ads, display ads, video ads, and more. You can also set a budget for your advertising campaigns and track your results using Google’s powerful analytics tools. By using Google Ads, you can reach a wide audience of potential customers and drive more traffic to your website, which can help you to grow your business and increase your revenue over time.

Step 2: Define your goals

Before you start creating ads, it’s important to define your goals. What do you want to achieve with your ads? Do you want to drive traffic to your website, generate leads, or increase sales?

Once you have defined your goals, you can start thinking about the target audience for your ads. Who are you trying to reach? What are their interests and demographics? Understanding your target audience will help you create ads that are tailored to their needs and preferences.

In addition, it’s also important to consider the platform where you’ll be placing your ads. Different platforms have different ad formats and specifications, so you need to make sure that your ads meet the requirements of the platform you’re using.

Step 3: Choose your keywords

Keywords are an essential aspect of your Google Ads campaign. They are the words or phrases that are used to trigger your ads to appear when someone makes a search on Google. Therefore, it is crucial to choose the most relevant keywords that are specific to your business and that your potential customers are most likely to use in their searches. By selecting the right keywords, you can increase the chances of your ads appearing to potential customers who are interested in your products or services. Furthermore, you can also use tools such as Google’s Keyword Planner to help you identify the most relevant and effective keywords for your campaign. Therefore, take the time to research and select the right keywords to maximize the effectiveness of your Google Ads campaign.

Step 4: Create your ad

Once you have decided on the keywords that you want to use for your ad, the next step is to create the ad itself. This involves crafting a headline and ad copy that are both persuasive and eye-catching, with the aim of enticing potential customers to click on your ad. To do this effectively, it is important to think carefully about the message that you want to convey to your target audience, and to tailor your ad content accordingly. You may want to highlight the unique features or benefits of your product or service, or to use attention-grabbing language or imagery to capture the reader’s attention. Additionally, it is important to consider the overall tone and style of your ad, and to ensure that it aligns with your brand identity and values. By taking the time to carefully craft your ad content, you can increase the chances of attracting clicks and conversions, and ultimately driving more business to your website or storefront.

Step 5: Set your budget

To ensure that you are not overspending on your ads, you have the option to set a daily budget for your campaigns. This budget can be adjusted at any time based on the performance of your ads. Starting with a small budget can be a good way to test the waters and see how your ads are performing. As you gain more experience and data, you can gradually increase your budget to maximize the effectiveness of your campaigns. It is important to regularly monitor the performance of your ads to ensure that you are getting the most out of your budget. By making adjustments to your budget as needed, you can optimize your campaigns and achieve your desired results.

Step 6: Monitor and optimize

Once your ads are up and running, it’s crucial to monitor their performance regularly and make adjustments as needed. This will ensure that you get the best possible results from your advertising efforts. To do this, you can use the data provided by Google Ads to track the success of your ads, such as the number of clicks, impressions, and conversions. By analyzing this data, you can identify which ads are performing well and which ones need improvement.

There are several ways to improve the performance of your ads. For example, you can try tweaking the ad copy or the targeting settings to better reach your target audience. You can also experiment with different ad formats, such as videos or images, to see which ones resonate best with your audience.

Another effective strategy is to create multiple ad variations and test them against each other to see which one performs best. This is known as A/B testing, and it can help you fine-tune your ads to maximize their effectiveness.

By regularly monitoring and adjusting your ads based on their performance, you can ensure that you are getting the most out of your advertising budget and reaching the right audience with the right message.